The Abundant Agent

Don't be just another voice in the crowd, be distinguished as THE expert in your chosen niche. 

Importantly, choose a niche that fits your ideal schedule and is something you actually care about. 

What is your niche? I'd love to hear and share with the world about your chosen focus.

When you create an abundant business and an abundant life, you will need to create a business built around one very narrow and particular niche. When I coach real estate agents, we look for that community and area of expertise around which the agent can focus all their energy.

With new challenges and competitors entering the marketplace, our business will remain defensible when it meets the very specific needs of one community at an extremely high level.  

What is your lane? What niche are you mastering?

Whenever I ask business owners and real estate agents for their business plan, if they have one (few do), they often have to dig in a drawer and dust it off. They certainly have not been executing on it.

The Abundant Agent Business Plan fits on ONE index card. 

On one side, write the big vision for the year, including revenue, profit, and 1-2 key measures, like units sold or new clients.

On the other side, write three key rhythms: daily, weekly, and monthly. For your daily rhythm, what are the 3-4 activities you must complete daily? For your weekly rhythm, build an ideal week, where every day is different, but every week is the same. For example, follow up on Mondays, new business on Tuesdays, B2B on Wednesdays... Monthly, have a rhythm for projects or major marketing pieces and time with your money.

By having a simple execution strategy that you can achieve week in and week out, day in and day out, your big yearly vision will be guaranteed!

Many a business with great revenues has been destroyed by imprudent spending. Usually spending too much and sometimes failing to invest in back into the business.

As you write your 2020 business plan, what expenses can you expect for 2020? Consistent or fixed expenses, variable expenses, costs of sales, and capitol expenses (reinvestment) all can be planned for, budgeted for, and spent with wisdom and business savvy.

Plan your expenses for 2020 and maintain the profit you require to live out your vision.

Whatever your business and whatever size your business plan, your first and most important question to answer is "Do I have enough leads?" 

Who is going to hire you? Who is going to buy your widgets? And how will you find them?

The two primary ways to get leads are to seek them out (prospecting) and to attract them to you (marketing). The leads part of the plan is to create an executable strategy to find those leads for your business.

Abundance in your business may start with vision and require profit, but it lives and dies with leads.

Vision is the purpose of your business. Profit is a necessary condition of your healthy, abundant business. Each business and each person within a business has a required profit amount to achieve the purpose and calling of their life.

What is the required profit for your business?

Once you know that, use your projected profit margin to reverse engineer your business to determine your revenue target and required sales (transactions, clients served, widgets sold, etc) and further identify the number of qualified leads you will need to create in 2020. 

This is the 2nd of 5 key steps of a robust business plan.

In the Abundant Agent Business Planning Workshop, we take you through 4 steps: 

1. Vision

2. Profit

3. Leads

4. Spending

When it comes to vision for your work and business, start with your vision for your work, business, or organization. 

Who do you serve? How do you want to impact your community: customers, employees, neighborhood, family? What value do you provide? Who benefits from your work? Why are you here (ie. calling, purpose)?

This is the start of a business plan. If you don't know why your business exists, planning for it is pointless.

It's time to write your business plan for 2020.

A few questions: Do you know how much profit you need to make in 2020? How much revenue will you need to hit that profit number? How will you generate the leads to make that gross revenue? What activities do you need to execute on daily? Your whole business plan may be longer, but you want to distill your business plan to just one 3x5 card that you can execute on daily.

Does your work inspire the world?

Every day we take our bodies to work. Are our minds and hearts there too?  

The heroes of the faith teach us that the life of faith is daily, not based just on events or holidays. Likewise, faith is a part of every aspect of our lives. Do we bring our faith to our work?

Your daily rhythms and routines set the direction of your mind and your heart. And the Daily Compass serves to help you orient your life each day.  You can get this tool today at: theabundantagent.com/compass

1000 miles isn't that far. 2500 Sales calls is easy. Read 36 books, piece of cake!

Taken at once, any of these accomplishments looks daunting. Taken one day at a time, EVERY DAY, these are easy. Walk just 3 miles, make 10 sales calls, and read 20 pages and you will conquer the seemingly insurmountable. On any given day, these activities seem microscopic and ineffectual. Taken together, every day over the course of a year, and you are a transformed person!

Humans don't progress in a linear fashion. We progress along a parabolic curve (hockey stick graph). In the first days and months, very little seems to be happening. Given enough time, you'll be walking farther, building amazing client relationships, and reading more interesting, richer books. You're growth will be imperceivable until it is unmistakable.

The Daily Compass is your tool to stay on course.  Download today: theabundantagent.com/compass