Technology companies entering the Real Estate space are racing to be the first to sellers. They do this through two methods:
1. Discovery offers designed to reveal potential sellers- "We'll buy your home" or "Here's a deal if you sell with us."
2. Sticky apps- That is an app or online platform which becomes your go-to real estate resource throughout the entire life cycle of home ownership.
Real estate agents MUST be watching this battle closely. This is the future of your career. And in your own business, ask: How can I be the first to the seller and defend that first place position?