While working with real estate and insurance agents, they describe being distracted from what matters most by what "does not matter." The truth is much more sinister!
The opposite of what matters is NOT what doesn't matter, it's what Anti-matters. That's right, what we've discovered is that when we trade doing what matters for something else, it annihilates the good work we do--it has a negative effect.
When agents engage our systems to do more of what matters most, the results are astounding! They find greater abundance in their business and their life.