In the classic literary trope Man Vs Machine, there is always a dark side, Though humanity wins out in the story, it comes at a great cost. John Henry beats the steel driving machine, but dies in the process.
To truly win, we cannot fight the machines on their terms; instead, fight the battle where the machine's cannot win. Don't try to be faster or more available than Amazon. Instead, be MORE HUMAN.
How do we be more human: master human connection--sympathy, empathy, wisdom, understanding, negotiations, values. Then enter into a human experience of real estate, not simply a transaction.
Want to win the war of humans vs machines? Become more human!